At Pink Cherry, we take your privacy seriously. This policy describes how we collect, use, and protect your personal information. Please review this page carefully to understand our practices.

What Information We Collect

We collect information you voluntarily provide to operate, maintain, enhance, and personalize your shopping experience. The types of data we gather include:

• Contact details like your name, email address, and shipping/billing addresses when you create an account or place an order.
• Payment information such as your payment card number, expiration date, and billing address for processing purchases.
• Account information like your username, password, order history, and preferences when you register a customer account.
• Feedback such as product reviews you choose to submit and responses to surveys.
• Communications between you and our customer service team regarding orders, inquiries, etc.

We also automatically collect certain data from your device when you access our site. This includes:

• Log data like your IP address, device type, browser type, referring URLs, and information about your activity on our site.
• Cookies which identify your browser to provide features and store information like items in your cart, login status, and site preferences.
• Pixel tags and web beacons tiny graphic images placed on our site to collect usage analytics.

We do not collect any sensitive personal data without your explicit consent. This includes data related to health, race, religion, political affiliations, or sexual orientation.

How We Use Your Information

The information we gather allows us to deliver the best possible shopping experience. We use it to:

• Process your orders and returns.
• Communicate with you about your account, purchases, and inquiries.
• Customize your browsing experience by showing items we think you’ll like.
• Analyze site usage to improve our store functionality.
• Manage promotions, surveys, contests, or rewards programs.
• Detect and prevent fraud or abuse of our policies.
• Comply with legal obligations for record keeping, security, or other requirements.
• Perform other essential business operations as needed.

We also use third-party analytics tools to help us understand how customers use our site. This allows us to optimize the shopping experience.

When We Disclose Your Information

We will not share your personal information except in the following circumstances:

• With service providers we hire to perform tasks on our behalf like payment processing, order fulfillment, and site optimization. They are bound by strict confidentiality agreements.
• With credit card issuing banks to confirm your identity and validate payment information for your purchases.
• To comply with legal requirements like warrants, subpoenas, court orders or other binding regulations.
• To address fraud, security threats or abuse issues to maintain site safety.
• During a sale or acquisition of our company so the new owning entity can continue operations.
• With your consent to share your information with third parties for any purpose.

We do not rent, sell or share your personal data with unrelated entities for their own marketing. Anonymous aggregated analytics may be shared to understand industry trends.

Security of Your Information

We employ robust physical and digital security measures to protect your data. However, no security system is impenetrable. We cannot guarantee the absolute security of your information. Steps we take include:

• Encryption of all transmitted customer data and passwords.
• Restricting staff access to your personal information on a need-to-know basis.
• Using verified payment partners to securely process payments.
• Securing servers behind firewalls to prevent unauthorized access.
• Regular security audits, vulnerability testing, and penetration testing.
• Adherence to PCI-DSS compliance for safe credit card transactions.
• Prompt incident investigation and response procedures in case of a breach.

While we work vigilantly to safeguard your data, we recommend taking additional steps like using antivirus software, complex passwords, and avoiding phishing scams.

Your Rights Over Your Information

At Pink Cherry, we aim to be transparent about how we use your data and respect your rights as a customer. You have the right to:

• Access the personal data we hold about you via your account or by contacting us.
• Correct any incomplete or inaccurate information we have about you.
• Delete your personal data from our records in certain circumstances such as closing your account.
• Transfer your data to provide it directly to another controller.
• Object to or restrict uses of your data like marketing communications.
• Revoke consent where you previously gave permission like for processing sensitive data.

You also have the right to lodge a complaint with your local supervisory authority for data protection.

Retention of Your Data

We retain your personal information only as long as needed to fulfill our operational purposes, contractual obligations, or compliance requirements. For example:

• Account data is kept until you close your account with us.
• Order data is retained for accounting needs and potential future inquiries.
• Marketing data is kept until you opt-out or unsubscribe.
• Security footage is kept for 60 days or longer if required by law.

We destroy or anonymize unnecessary data at regular intervals per our data retention policy.

Cookies and Tracking Technologies

Cookies are small files stored on your device that allow our site to recognize your device and maintain your session. You can disable cookies in your browser settings but it may affect your ability to use our site features.

Pixel tags and web beacons collect data about site usage and traffic. You can opt-out in your browser settings or by blocking cookies.

Our site uses Google Analytics to help us analyze customer behavior and optimize the shopping experience.

We use Facebook Pixel to track conversions from Facebook ads and build targeted audiences for future promotions.

Google Ads enables us to display relevant promotions tailored to your interests based on your browsing behavior.

You can opt out of personalized ads at:

• Google
• Facebook

External Sites

Our site may contain links to third party sites like manufacturers of products we carry. Since we do not operate those sites, we encourage you to review their privacy policies. We are not responsible for the policies or practices of external websites.

Children’s Privacy

Our store is not designed for or targeted at children. We do not knowingly collect personal data from anyone under the age of 18 without parental consent. If you believe we may have inadvertently collected information of a minor, please contact us so we can promptly delete those details.

Changes to This Policy

We may occasionally make changes to this privacy policy as site operations evolve. Any updates will be promptly reflected here with a new “last updated” date. Please check back periodically for the latest version.

How to Contact Us

If you have any questions about our privacy practices or need assistance exercising your rights, please contact our Data Protection Officer at:

Email: [email protected]

Phone: 1-888-882-5223

Address: PinkCherry Privacy Office

44 Victoria St. Suite 1612
Toronto, ON M5C 1Y2
Canada

We will promptly address your query and, if required, work with you to resolve any complaints you may have. Thank you for being a Pink Cherry customer!

Last Updated: January 2023